uf6 Deadline Press Release, 20th April 2007

London based design agency UF6 is behind the art direction, design and production of ITV’s reality series Deadline that follows ten celebrities over six weeks as they face the daunting challenges of producing a weekly glossy magazine under the editorship of Fleet Street legend, Janet Street Porter.

The programme branding is furthermore featured on the 12-page weekly Deadline magazine, inserted in weekly glossy, Closer.

Says Dean Barnett, UF6 Creative Director; “Deadline crosses over into print, the challenge for us was to create an adrenalin fused DIY celebrity magazine on the move. We did this by deconstructing the print process and mixing anarchic typography with a pinch of pap and a heavy dose of celebrity.”

The sequence was compiled & created in After Effects mixing live action and stills with typographic layouts generated in Photoshop.

For broadcast, previous UF6 projects include re-branding of music channels Kiss & Kerrang for EMAP Performance TV; programme branding and motion graphics for ITV’s current hit ‘Katie & Peter: The Next Chapter’, T4’s Hit 40 UK, Five’s ‘Michael Jackson’s Mind’, ‘Robbie William’s Secrets’, ‘Make me a Supermodel’, BBC’s Eurovision: Making Your Mind Up, and Bravo’s ‘Towers of London Documentary’. The impact of their graphics package for Bravos' ‘I Predict A Riot’ was pronounced as the new visual standard for all prospective Flextech productions.

To view the Deadline title sequence, please go to www.uf6.com

Notes to editors:
• For more information, high res versions of uf6 artwork or to set up an interview with Dean Barnett, please contact Tine Frank on tine@satiworks.co.uk or 020 8533 7473/07951 165704
• Please visit UF6’s website www.uf6.com for full portfolio and show reel
• Please visit www.itv.com for more details on Deadline