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The Saatchi Gallery ~ Search Engine Optimisation Strategy
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| Web 2 Art
"It's innovative ideas like Charles Saatchi's 'Your Gallery' which will bring on new waves and changes in art. This type of innovation will always produce new, exciting things."
Grayson Perry,
Turner Prize Winner 2003
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The Saatchi Gallery is an innovative web 2 forum for contemporary art, presenting work by largely unseen young artists or by established international artists whose work has been rarely or never exhibited in the UK. satiworks is delighted to have been recently engaged by The Saatchi Gallery to conduct a search engine optimisation and visitor conversion service for its renowned website. Our remit is three-fold:
- to work alongside the site's in-house programmers to ensure that the site architecture is optimised in all ways for search engines to easily index the site; this will include moving away from static html to a CMS, removing surplus hard coding and creating a css.
- to develop an in-house author style which will be utilised to ensure maximum key phrase density in correlation to meta tagging,
- to develop internal and external linking to ensure high organic search rankings, for example if searching for an artist like Grayson Perry or a potential venue to hire for a special function.
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