07/01/2009

Start London ~ a luxury e-commerce website

Start, the exclusive London clothing retail shop for men and women engaged Sam Dunham as their online consultant in Spring 2007 to maximise their online presence and secure a high return on their internet investment.

Sam, subsequently she dismantled their their flash driven e-commerce site, rebuilding it to ensure that the site was findable, usable and conversion rates matched the ever growing popularity of the luxury Shoreditch based stores.

Online Consumer Spending

"By 2011, 32 million UK consumers will be shopping online. These consumers will remain the second biggest spenders in Europe: The value of the goods they buy online in 2011 will add up to almost €76 billion, making the UK the most lucrative eCommerce market in Europe. Most retail categories will see double-digit year-on-year growth, with alcohol and clothing growing fastest."

[Forrester Research] ( "UK eCommerce Forecast: 2006 To 2011", Forrester Research, Inc., August 2006 )

Bringing an increase of sales of over 507% in its first year, in September 2008 for London Fashion Week, satiworks successfully re-launched the Start London e-commerce website to further emulate the shopping experience that Start customers enjoy within its 3 stores.

Start -London

Following on from the successful re-launch will be the creation of an affiliate campaign and the integration of Web2 online marketing techniques to ensure that the site and brand become as recognisable online as the physical store is offline.Search engine registration and online marketing techniques will be employed simultaneously to ensure that the site and brand become as recognisable online as the physical store is offline.