15/05/2008

Start ~ optimising findability, usability and conversion rates

Start, the exclusive London clothing retail shop for men and women has engaged satiworks as their online optimisation consultants to maximise their online presence and secure a high return on their online investment .

The satiworks brief is three-fold - ensure that the site is findable, usable and conversion rates match the ever growing popularity of the luxury Shoreditch based store.

Online Consumer Spending

"By 2011, 32 million UK consumers will be shopping online. These consumers will remain the second biggest spenders in Europe: The value of the goods they buy online in 2011 will add up to almost €76 billion, making the UK the most lucrative eCommerce market in Europe. Most retail categories will see double-digit year-on-year growth, with alcohol and clothing growing fastest."

[Forrester Research] ( "UK eCommerce Forecast: 2006 To 2011", Forrester Research, Inc., August 2006 )

satiworks began by re-designing the original flash driven website to ensure that the site was speedy, and content optimised to allow the products to not only be found but increase conversion rates with stock levels fed directly by the store's EPOS via an XML feed. Our simple aim is to ensure that the Start London website delivers the necessary content that is required by a potential buyer in order to make a speedy and empowered purchase decision within a user friendly navigation system.

Following on from the successful re-launch will be the creation of an affiliate campaign and the integration of Web2 online marketing techniques to ensure that the site and brand become as recognisable online as the physical store is offline.Search engine registration and online marketing techniques will be employed simultaneously to ensure that the site and brand become as recognisable online as the physical store is offline.