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Social Networking
The Myspace phenomenon Myspace now boasts more than 100 million
profiles, secondlife has more than 2.5 million avatars – and they have changed the
way businesses – and people – market themselves for good. Social
networking is now a permanent fixture in most businesses’ marketing mix
and an absolute must for companies looking to the future.
“10% of all online adverts were seen on myspace.com in October 2005”
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| Social Networking High Churn RateHowever, this target audience is highly fickle and migrates at the drop of a hat. They're constantly looking for new ways to communicate and share content they find or create, and because of this group mentality, friends shift from service to service in blocks as they search for innovative new sites with corresponding features. A company must be prepared that this requires huge effort and investment in man hours to keep their profile fresh on the coolest sites of that season and that is where satiworks is here to help if you are not naturally a ‘generation @’
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