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Search Engine Optimisation and Marketing for Restaurant websites

Restaurants often struggle to keep up with the numerous restaurant portals in terms of search engine rankings, more often than not these appearing before official restaurant sites in Google when organically searched for by just their name. Naturally, this scenario proves costly for the restaurants in question - for all referral customers entail CRU to pay a commission for these.

In order to optimise CRU’s search engine rankings, satiworks firstly registered CRU with the relevant search engines and subsequently employed the all important '20, 40, 40' rule to ensure that in organic key phrase searches, i.e ‘restaurant in Hoxton’, CRU appeared in the first page of Google.

This optimisation investment has already paid dividends in the resulting traffic and conversions - over the last six months since thesite went live there is a 55% increase in daily visitors and 100% increase in page impressions.

40% - Key Phrase Density

satiworks identified the key phrases that would be employed by potential visitors coming to the site. These were developed into a rich house style that could be employed and utilised by CRU staff when writing content and metas that was believable in both style and content to both the human visitor and search engine spiders and bots.

40% - Linking

With careful internal linking and building up popular sites linking to CRU Restaurant & Wine Bar has finally come in from the cold and is now not only found at the top of Google for its own site but on Page 1 of Google for a broader range of key phrases such as restuarant in Hoxton.