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Sam Dunham~ Online Optimisation & Marketing Consultant

Sam Dunham is an innovative 'online marketing manager’ with 12 years international  new media experience within the Charity, Literary, Arts, Music, & Travel sectors.

Charity Sector

Her previous role as Global Web Manager saw an increase in monthly online revenue of over 500% and ORBIS International  becoming the most popular ranking international blindness prevention charity amongst search engines.  She rolled out a search engine optimised, user-friendly content management system across the ten ORBIS regions, and trained and supported staff within each of the international offices to be able to administer it in five languages including Chinese - a global first for any international development charity.  She was responsible for the ‘Mr T’ endorsed online charity banner campaign and the production of ORBIS Libya video to promote ORBIS being the first NGO to return to Libya.

Music Sector

Simple but sleek, user friendly content rich sites that are both functional and interactive, easy to find, and which provide statistics for further development off and online has always been her motto.  Her skill in this delivery has proved popular with permanent web contracts with multi-national companies including Universal Music International and MTV Europe that culminated in:

Bon Jovi - EMMA winning Bon Jovi combined web/cine-cast, broadcast over 100 worldwide portals and across 17 European cinemas, with an archive audience in excess of one million stream requests.  The combined global Yahoo! web-chat and international  MTV Meet n Greet competition resulted in 1 million entrants and the album ‘Bounce’ achieving No.1  in 60 countries for an average of three weeks.

U2- ‘Zoo’ Radio promotion with Radio Free Virgin, global MSN web-chat, Yahoo! Global Artist of the Month and MTV International promotional activity resulting in visibility in excess of one and half million users. Contributing to ‘Best of Collection ‘90-2000’ No.1 Album for an average two weeks across 54 regions.

Shania Twain - ‘UP! Listening Party’ across 45 portals and Shania Desktop (Skinker Editorial tool) with 15k users in three weeks and average click thru average of 35% and contributing to UP! as No. 1 album for an average two weeks across top five Universal regions.

Eminem - ‘8 mile’ soundtrack promotion across MTV@Movies pan-euro sites - and viral ‘White America’ flash video campaign assisting ‘Cleaning Out My Closet ’to become No.1 single globally.

Gorillaz, Fatboy Slim & Manic Street Preachers - creation, co-ordination and distribution of first online webchats for all artists across combined 12 MTV International websites & Yahoo! International websites.

Mobile Sector

Site conception, agency management & regional rollout online & on-air promotion of MTV Mobile powered by Distefora & MTV Ringtones by MCN and Pan-European newsletter rollout across nine Pan-Euro MTV regions with partner Dormeus.

The bedrock skills of leading and motivating culturally diverse staff in these international companies on an online micro-budget were gained through management of her own company, and five years teaching History of Art and English to English as a Foreign Language students.

"Samantha was responsible for developing a global web for ORBIS, which has offices in Hong Kong, Canada, Taiwan, New York, UK, Ethiopia, Bangladesh, China, India and Vietnam. She was given the responsibility of integrating all communications resources and developing a user-friendly, cohesive and comprehensive web for the outside public to understand and developed the web to be an important and effective fundraising tool.