05/07/2008


Restaurant Email Newsletter Campaign

Monthly Email Newsletter Campaign

CRU Restaurant & Wine Bar had originally sent rich text irregular emails to their list all at once via Outlook - an easy way of being blacklisted for spamming, without an option of unsubscribing, and without any means to monitor the effectiveness of their newsletters.

satiworks chose to partner with cost-conscious Mailvivo as CRU’s email solution provider. Their clients are charged a monthly flat fee rather than for the number and frequency of emails sent, they have incredibly user-friendly interface and reporting mechanism and most importantly great customer support.

CRU Restaurant & Wine Bar Newsletter Template

satiworks designed a new email template to reflect the re-vamped website and bought newsletter lists that met the customer profile that we had built up. We identified ‘Wine’ to be the keyword to use to whet the appetite of the recipients, which has to date proved very successful with a 33% open rate, 32% increase in site visitors and 52% increase in page impressions subsequent to next day delivery of the e-newsletter.