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Pay Per Click Campaigns & Paid for Search Engine Inclusion
| More than one in 10 clicks on internet ads are fraudulent, according to a Click Forensics survey. Based on responses from 1,300 online marketing experts, 14.1% of recorded mouse clicks on ads are bogus. [Click Forensics (via The Register), August 2006] | |
satiworks believes that achieving high organic search engine page rankings (SERPS) is the best return on investment for any of our clients wishing to increase their website findability followed by a Pay Per Post campaign. Not only is organic search engine optimisation easier to sustain efficiently in-house after the initial investment has been undertaken, but unlike Pay Per Click (the small ads that appear on the right hand side of the main search engines), it is neither subject to ‘keyword inflation’ – the ever increasing cost of maintaining positions on Adwords and Overture nor is it subject to the problem of pay per click fraud that still poses such a problem to the major search engines.
 For those wishing to undertake a Pay Per Click campaign satiworks is a Google Advertising Professional and we have already achieved success with small budget campaigns for our existing clients. If you do wish to undertake this form of web optimisation investment we believe that it is only worth investing in Google Ad words being that it is they which refer 70% of all website traffic. Please do contact if you would like our assistance in helping you to understand and achieve success within this area
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