Press Releasessatiworks
can offer new tagged key phrase delivery for your press release in the
new PRXbuilder format to ensure you reach all critical audiences
including media, consumers, b2b audiences and investors. Tagged
keyword delivery will ensure that your releases appear higher in
organic search engine results.
We can provide consultancy services as to when services like PR Newswire online services would be beneficial.
| | |
Both
these services have web-reporting so that you can effectively monitor
the reach of your release or if you would like additional advice on
online press monitoring we can give advice on how to set up for free
Google Alerts or setting up an online news clipping agency like Magenta
or New Media Intelligence. |
|
BloggingWe
can advise companies how to successfully use blogs as a unique
viral marketing tool; albeit writing anonymous blogs or more obvious
ad-type blogs, the company itself as well as its customers can utilise
blogs to spread the word about special offers, positive testimonials,
research competition etc. Many companies are already
experimenting with blogging, however it is vital to follow these
guidelines if you wish to go it alone or perhaps to ascertain if you
are not finding success:
- Participate regularly
- Develop conversations.
- Soft sell.
- Declare your interest.
- Use experts and enthusiasts.
- Don’t post fake response messages. | | Business Blogging
- 76% of corporate blog owners said web traffic and media attention increased because of blogs
- 42% said at least one post on their blog has affected the company or brand (mainly in a positive way).
- 57% said their companies do not have blogging guidelines
- 63%
said the company's blog was started because of a perceived need to
participate in the blogging phenomenon rather than to reach a specific
objective
- 37% blog at least once or multiple times per day, 39% blog several times per week, 24% blog once a week or less.
[Russell Research/Cymfony/Porter Novelli, July 2006]
|
| | | |
Pay Per Post
Alternatively we can set up a Pay Per Post account. We create an opportunity for blogger to earn money whilst they post
about you through their experiences of your product etc including the
incorporation of photographs and a valuable link back to your website. The advantage of this form of online PR is
that most posts will live within the blog archives indefinitely and if the blogger
has RSS – your content will be syndicated throughout the internet.
|
