15/05/2008

Digital Marketing on a Budget

NMA Training - Digital Marketing on a Budget: Course Leader Sam Dunham

Thursday 20th September 2007 and Tuesday 11th March 2008
Central London.

A 1 day training course on how to get maximum return from minimum investment.

Sam Dunham has developed for New Media Age training a fast track, comprehensive overview of everything you need to know about digital marketing on a budget. As the internet expands, opportunities have grown to create targeted marketing campaigns that focus on a variety of consumers. Unlike offline marketing, digital marketing can be inexpensive – lending itself well to organisations that are forming marketing campaigns but are restricted by funds.

This unique one day event will review the most cost effective ways of marketing online. Practical case studies will be presented; these include Start, ACTSA and Gratistours. Key areas that will be covered include search and paid for marketing, web 2.0 and web 3, e-mail marketing, affiliate marketing, word of mouth and viral marketing, plus a review of how to reduce costs involved when creating a more detailed campaign.

This interactive programme has been designed to examine options available to organisations that are friendly to the budget. This training course will give you the knowledge and confidence to be able to implement digital solutions that will promote your brand, maximise your ROI and enhance the success of your campaign.

Course Objectives

After attending this course you will return to the office with:

A practical overall understanding of digital marketing
Cost effective methods of marketing your product with digital media
Tools to maximise ROI and campaign success
Techniques for measuring and understanding your customers’ on-line behaviour

Who should attend?

NMA training courses are designed to meet the needs of:

Marketing Managers
Digital/Online/E-Marketing Managers
Campaign Managers

Whether you are new to digital marketing and require practical, take-home know-how or you wish to build on your existing marketing knowledge, NMA courses will offer you the opportunity to learn best practice in the latest digital techniques.

Click here to view the course in full on New Media Age