Press Releasessatiworks
can offer new tagged key phrase delivery for your press release in the
new PRXbuilder format to ensure you reach all critical audiences
including media, consumers, b2b audiences and investors. Tagged keyword
delivery will ensure that your releases appear higher in organic search
engine results.
We can provide consultancy services as to when services like PR Newswire online services would be beneficial.
| | |
Both
these services have web-reporting so that you can effectively monitor
the reach of your release or if you would like additional advice on
online press monitoring we can give advice on how to set up for free
Google Alerts or setting up an online news clipping agency like Magenta
or New Media Intelligence. |
|
BloggingWe
can advise companies how to successfully use blogs as a unique viral
marketing tool; albeit writing anonymous blogs or more obvious ad-type
blogs, the company itself as well as its customers can utilise blogs to
spread the word about special offers, positive testimonials, research
competition etc. Many companies are already experimenting with
blogging, however it is vital to follow these guidelines if you wish to
go it alone or perhaps to ascertain if you are not finding success:
- Participate regularly
- Develop conversations.
- Soft sell.
- Declare your interest.
- Use experts and enthusiasts.
- Don’t post fake response messages. | | Business Blogging
- 76% of corporate blog owners said web traffic and media attention increased because of blogs
- 42% said at least one post on their blog has affected the company or brand (mainly in a positive way).
- 57% said their companies do not have blogging guidelines
- 63%
said the company's blog was started because of a perceived need to
participate in the blogging phenomenon rather than to reach a specific
objective
- 37% blog at least once or multiple times per day, 39% blog several times per week, 24% blog once a week or less.
[Russell Research/Cymfony/Porter Novelli, July 2006]
|
| | |
Pay Per PostAlternatively
we can set up a Pay Per Post account. We create an opportunity for
blogger to earn money whilst they post about you through their
experiences of your product etc including the incorporation of
photographs and a valuable link back to your website. The advantage of
this form of online PR is that most posts will live within the blog
archives indefinitely and if the blogger has RSS – your content will be
syndicated throughout the internet. |
