MURDOCK Valentine's Day Press Release, 8th January 2007

A morning-after stubble rash is guaranteed to kill off even the most romantic Valentine’s Day memories. So it’s time to step up and enter the land of the wet shave.

We've come a long way since pre-historic man first scraped a seashell across his face in an attempt to impress his woman – and perhaps we have even come too far. Today’s high tech shaving products are great for a quick shave in the morning before running out the door, but they do often leave the skin burnt and raw.
We think it’s time to get back to the traditional wet shave; badger brush, soap dish and all. Rather than just a fancy-looking tool, a badger brush actually plays an essential part in the ultimate shave experience, by lifting the hair and exfoliating the skin.

If your memory is a little hazy of the shaving lesson given by your Dad and you’re not quite ready yet to take on the badger and cut-throat razor blade yourself, stop by the MURDOCK Hoxton store where our barbers will talk you through the steps.

A new service is available at MURDOCK, which at £45 incorporates a head massage, facial and traditional wet shave, using select products from the wonderful DR Harris range. Customers should allow 1 hour and booking is recommended. Gift certificates are available for the perfect Valentine’s Day present.

For those unfortunate souls who don’t live near London, the solution is to be found online. Go to www.murdocklondon.com for a 10-step DIY guide to wet shaving and visit the online store for all your essentials. It’s really not that complicated – and once you’ve had a proper wet shave, the mere sight of a disposable razor and gel-on-the-can will leave you shaking your head in disbelief!

~ENDS~