15/05/2008

High Organic Search Engine Page Rankings

"39.9 million searches take place in the UK every day" [ComScore, August ‘06] As search engines are growing increasingly sophisticated and the number of websites drastically rising, so is the need for ensuring that you are found organically within the first three pages of Google, see our client Lime Tree Farm for what this achieved for them.		Optimisation Strategy Website Design Search Engine Marketing - PPC Marketing (Adwords) Website Analytics Email Campaigns Online PR Web PM Training PR & Copywriting Internal Communications NGO/Corporate Photography Charity Case Studies

Organic search results are the natural search engine page results (SERPs) that appear on the left hand side of the page which are free. 60.8% of respondents who use Yahoo! and 72.3% of respondents who use Google picked a natural search result (rather than a paid listing) as the one they found most relevant to a sample query. [iProspect.com, 2004] There are some people who believe that a click thru and conversion from these search engine results can be as high as 90% compared to ppc (pay per click ads, on the right hand side of the page).		UK Search Engine Click-thru Rates Google was responsible for 68% of UK click-throughs in August 2006, a 2.8% rise over February, while second-placed Yahoo! only managed a 0.1% increase to 9.1%. Third, fourth and fifth-placed Ask.com, MSN/Windows Live and AOL all saw their shares fall by around 1%, ending up with shares of 7.8%, 5.8% and 4.1% respectively.
This could be due to visitors dislike of being sold to or psycho-eye tracking results which show that the eye follows a F pattern that begins at the top left of a Google page when interpreting search results. We believe that organic search optimisation is achieved using the 20% good coding, 40% good key phrase density and 40% high ranking (quality) link optimisation ratio. Through careful customer profiling, site analysis, and identifying the key phrases that your potential visitors and customers will use to find you, satiworks helps to develop an in-house author style that you can incorporate within your web copy and mega-tagging. We propose internal links that can be established within your website and recommend relevant popular websites and portals to be registered on and linked thru to. High organic search engine page rankings do take longer to develop than a PPC campaign but the return on investment is incalculable.