|
 |
Gran Sasso House estate agents ~ Abruzzo Italy
| satiworks was engaged on a retainer basis in November 2006 by ‘Gran Sasso House’,
an Italian owned and Abruzzo-based estate agents/property
consultants. Our brief was to create and deliver an online
optimisation, marketing and PR strategy
with the aim of maximising the brand and reaching global English
language speakers interested in purchasing homes within this central
Italian province. | The Online Property Market
77% of house buyers search the internet for home searches.
By 2010 less than 13% of real estate advertising will be within print.
[Borrell Associates, March 2006]
|
 The Gran Sasso, Apennines, ItalyCapitalising on Abruzzo's new Anglo-reputation as the new TuscannyAbruzzo is considered the new cheaper Tuscany by many, but additionally boasts: skiing in the Apennines, bears, wolves and a fantastic coastline on top of the standard wonderful food, Italian friendliness and welcoming community spirit.
The client base that satiworks is working to optimise for Gran Sasso House are:
- English speakers who were interested in investing in a second home/holiday home within this region.
- First and second generation migrants based in USA, Canada and Australia from the Abruzzo area who are interested in re-affirming their Italian connection and buying homes for their parents or their own retirement.
satiworks has created a tiered online optimisation and PR approach utilising online foreign property portals to test the waters in this popular new market.
To view this Abruzzo estate agent's properties in the Gran Sasso region of Italy, please click here
|
