The methods through which satiworks can help you set up to
ensure that this is in place are email campaigns (e-newsletters and targeted RSS feeds
- which allow your customers the choice to filter the information that
they receive from you.
We can assist you in buying targeted
lists to your customer/donor profile and work with our preferred email campaign
solution providers to come up with affordable solutions that are user
friendly and most importantly provide accurate statistics from which
you can learn what works and what doesn’t.
"Plain text v html click rates – recipients are more likely to click on
links in html emails, than plain text."
[MailerMailer Email Metrics
Report Jan-Jun 2006]
We can advice on what day of the week and at what time your newsletter
will be best received, and copywriting your offer, call to action and
subject line. Please email for further details and view our work for our clients CRU & MURDOCK London
| ROI Index(a) for Direct Response Marketing
Email - 14.2%
Direct Response TV - 8.4%
Inserts - 7.3%
Direct Mail - 7.2%
Dimensional Mail - 5.6%
Radio - 5.1%
Catalog - 4.6%
Telephone - 4.2%
Coupons - 3.1%
Newspaper - 2.1%
FSIs - 0.6%
Magazine - 0.5%
Note:
ROI index is a baseline indicator used for comparing overall efficiency
of one medium over another, calculated in this case by dividing revenue
per contact by the promo cost per contact.
[Source: USA Direct Marketing Association, 2005]
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