CRU Restaurant & Wine Bar ~ Website Redesign Optimisation ~ PR & Branding

Since opening in 2002, CRU had had a static html website, which they were unable to update themselves, thus having to pay a fee whenever wanting to make content or image changes. They furthermore felt their original website was uninspiring and did little to convey the CRU ethos and atmosphere to visitors.

satiworks designed a bespoke and ‘fool-proof’ cms complete with a new look and feel more closely reflecting CRU’s much-liked interior design. Keen to avoid ending up with ‘just another restaurant website’ satiworks came up with several innovative solutions to make the site more user-friendly and interactive.

Click here to read about on CRU on bestwebsites.com.

satiworks set up essential Google Analytics web traffic reporting for CRU in order that they may continue to optimise their web presence. Through ongoing website analysis, satiworks can advise CRU on customer trends and act upon them, helping to ensure they are always pro-active and cater to the demands of an often a fickle client base.

 

Additionally via site reporting CRU can now monitor the effectiveness of the dining portal sites to which they are affiliated and subcribe to. Their increased awareness of their conversion rates now allows them to judge if they are a credible form of investment.

"satiworks have proved an invaluable help to redesigning the CRU website and developing our e-strategy. After analysing our customers and the needs of the restaurant they designed a user friendly site that clearly reflects the ethos of CRU, and makes our wine list, menus, etc easily accessible. In addition to this they have developed a blogging section to the website, where our customers can express their views on food, wine, service and even post local events. All of this is backed by a content management system which is easy to use, particularly taking into account the variety of users that will be using this backend.

 

Following on from this satiworks have developed and implemented an e-marketing strategy for CRU which means we distribute a monthly promotional newsletter and directly from this measure the success of each e-newsletter to help us identify trends and interest for the success of future promotions. satiworks have been excellent in managing the project and our expectations, I have already recommended them to several business acquaintances. They have taken quite a complicated proposition and for us made it accessible, understandable and conversely successful".