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CRU Offline Marketing

PR

Promoting the launch of the new website, satiworks compiled media mailing lists for target press contacts and produced and distributed press releases off and online. Reviews and coverage were achieved in key on and offline consumer titles including the Culinary Guide, the Angel Magazine, EasyJet Inflight Magazine, E-Consultancy, Time Out Magazine, Attitude, Independent Magazine and Viaggio with a combined readership of more than one million. satiworks was retained to carry out  PR and media liaison activities for a year after the website launch, after which the company took on the tasks internally, having been provided with a platform and media contacts.

 
Press Releases

• 8th January 2007 - CRU Kitchen Make Over Release
  
• 2nd October 2006 - CRU Hoxton Release
• 18th May 2006 - CRU Simon Haddock Release
• 18th May 2006 - CRU Review Release
  

DM

To help promote the new website and encourage loyalty a CRU Friends scheme was designed by satiworks offering special discounts to members.

 

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Design Branding & Photography

 

satiworks designed and updated various CRU promotional materials to be in line with the look of the new website such as the CRU postcard and CRU Friends card.   General photography was done for use on website, promotional materials and publicity by Tine, satiworks very own ace photography wizard, again helping to cut marketing costs for the client.