Yesterday I attended the launch of The Social Media Club by Chris Hauer (ex Brain Jam) London hosted by top London PR firm Fleishman Hillard.
“The ‘Social Media Club’ is being organised for the purpose of sharing best
practices, establishing ethics and standards, and promoting media literacy
around the emerging area of Social Media. This is the beginning of a global
conversation about building an organisation and a community where the many
diverse groups of people who care about social media can come together to discover,
connect, share, and learn.”
There will be a podcast available on the event on www.socialmedia.org which
covers debate on:
-
What is the purpose of Social Media Club and what great things can we do as a
group?
- How might we build a diverse community of
hobbyists and professional practicioners?
- What are the pre-requisites of broader usage of Social Media across society,
among individuals and organizations, particularly here in the United Kingdom?
- Is the press release dead, evolving or irrelevant? What might be done to make
it more valuable? What is the big idea behind the New New Media Release (aka
hRelease)?
Points that came out of the debate to have a little ponder on:
History rhymes rather than repeats....
Anthropology, Anthropology, Anthropology.
The market social profile will become the individual social profile.
Check out wefeelfine.org
to see a blog of how English speaking people around the world with literacy, access and money
to a pc/mac are feeling.
Our online reputation will precede all else and govern our interplay in affect
as human beings - watch what you blog etc etc...
Actions will speak louder than logos.
Yummy Mummy Bloggers - important! (my question why, are they real?!)
We have replaced God with the knowledge that someone out there cares enough to
read our blog.
Blogs provide the insight for companies into what is needed rather than the
approach of trying to sell what is believed we need.
We will look to the most popular rather than to the most interesting.
Rather than channel mass media think network distance - some people call it
peoplism.
For future trends see porn and crime
online.
PR will be dead within months...
Pay a Post!
Click here to view a slideshow of the debate
