Our favourite Quote of the Week
"The biggest barrier to engagement and online development is the lack of vision and understanding that still sees the web as a distribution channel, as a cost, rather than as a vital opportunity for building deep relationships between people and the products they use … Ideally organisations should create an architecture of participation where customers are no longer the end point of the value chain, but continue to add value through participation and co-ownership."
"Most brands today are about experiences - the trick is to architect those experiences so that the simple consumption of the product achieves engagement and allows the customer to feel co-ownership. This in turn increases brand value."
Director of Technology Research, Orange UK plc
